Friday, April 13, 2007

Simo The Mobile Application Developer

Do you think it is cool and hip to develop mobile applications? Send your congratulations to Nokia's marketing department. This post sums up nicely the image that Nokia wants to create about mobile application developers.

Mobile application developers are social and active extroverts, who participate in commonplace activities of young people:

Whether it's at a dinner-party or late night foray into a strange bar, the fact that I work for Nokia is an easy ticket to talk. People generally have powerful reactions, as more often than not I'm working for the company that makes the product that gets them to work, connects them with who matters to them, and gets them laid.

Mobile phones are sexy status objects, but also deeply personal companions to which the user attaches on emotional level:

(Sure there are often also comments along the lines of "why on earth don't you bring back that beautiful silver bullet phone [6310] - it was my favourite thing ever..." etc.) But the fact remains - we are still carrying a good deal of people's goodwill, and we mess with it at our peril. And nowhere is this goodwill more obvious than in the trusty familiar contacts book ...

Especially Nokia mobile phones are high quality:

... with a well-deserved reputation for solidity, easy to use, reliability and the fact that the damn thing just works.

Mobile application developers are open-minded and innovative, and not afraid of breaking rules and shifting paradigms:

One of our recent Nokia speaker series guests put it like this - the telco industry has lost the opportunity to innovate in the contacts book, whereas the internet industry has come along and invented an entire new industry - social networking - to fill this innovation void. Hmmm, food for thought?

Messing with the contacts book would be like painting a moustache on the Mona Lisa - an act of vandalism, surely. Surely? Well, I'm not so sure. I am deeply uncomfortable with the idea that things must stay how they were because that's how they have always been.

Nokia phones were created for trendy, sexy, active and successful people, by trendy, sexy, active and successful people.

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