Friday, April 13, 2007

Ugly Betty

Being on the topic of marketing, it is nice to see Ugly Betty ads decorating the outdoor advertisement spots. At last a clothing style which distinguishes itself from the mass.

The other clothing ads don't even try. In live environments conventionally pretty girls work, but in media bland sexiness is boring and alienation kicks ass. Just like in Eurovision song context.


Tiedemies said...

Ugly Betty is a TV-show, not a clothing line.

Simo said...

The Seppälä store in Koskikeskus, for example, sells those clothes.