Monday, June 14, 2010

FTO inverses the meaning of some symbols.

In some circles, owning an iPhone is a symbol of waste and disorganized life.

Naturally, people who advertise iPhones aim to associate different images with their product, and they are very successful at it since it sells so much. Don't ask me what it signals for those who buy them.

Neither group is "countercultural" in any way. They are both as mainstream as it gets.

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