A funny ad

When you in US say "ignorance is bliss", we say "tieto lisää tuskaa" (knowledge adds to pain (Ecc. 1:18)) When the name of a big IT subcontractor, Tieto, surfaces during failed public-sector IT procurements, we say Tieto lisää tuskaa. There is also a metal music festival named Tuska. Tieto made a bold ad to turn this catchphrase from negative PR into positive.